Privacy Policy


Northstar Constellation Limited is committed to protecting and respecting your privacy when you use our services.

This Privacy Policy explains:

  • What personal data we collect from you when you use our services, website or contact us;
  • How we will collect and use that information;
  • How we keep information secure; and
  • How you can contact us if you wish to exercise any of your rights in relation to the information or make a complaint.

We have a separate privacy policy which applies to children under the age of 16 which can be viewed here.


  • Information we may collect from you
  • How we use your information
  • Sharing or disclosure of your information
  • When we collect information
  • Types of information we collect
  • Your rights

The data controller is:

Northstar Constellation Limited (registered in England & Wales 14349090)

Registered address: Rwco Valley House, Kingsway South, Gateshead, United Kingdom, NE11 0JW

Our Data Protection Manager is:

Daniel Graham, Managing Director

Information we may collect from you

We may collect and process information about you when you buy tickets, travel on our services; use our website; buy a product from us; contact us; or to enter a competition and sign up to receive updates or marketing.

We collect information such as your contact details, ticket purchases, bus stops visited (for example for charging the correct fares on smart cards), payment and refund details. We may require additional details for some services, such as photographs for ID, or your age for age restricted tickets. This information is generally provided by you.

How we use your information

We will only use the information you provide as permitted by the Data Protection Law.

Depending on how you contact us, use our services, the consent you have given, our legitimate interests, or legal obligations we may have, this will include:

  • To provide you with the service (e.g. carrying out our obligations arising from any contracts, selling tickets, making and taking payments - we mostly rely on the legal ground of contractual performance to process your data, but sometimes the data is also used for our legitimate interests of customer service, health and safety, improving our services and other legal obligations, like providing information to our regulators)
  • To provide you with details of our services and information about travelling, and customer service (this is based on our legitimate interests, to run bus and associated services. Sometimes it is part of our contract or our other legal obligations)
  • To provide you with details of promotions and offers which we feel may interest you; (this is based on our legitimate interests to try and sell more bus tickets when you have given consent for us to contact you and you have an absolute right to ask us to stop sending marketing emails/SMS).
  • To run our services and improve them (We believe in investing in our services, not just to benefit passengers but also the wider community, environment, and economy. There are lots of activities we do to achieve this - some are administrative - and we also do things like monitoring passenger numbers, and popular bus stops, improving technology to help plan journeys- make money, run our services safely and be a good employer- we call these our legitimate interests. Some of these things are also covered in our legal obligations, not just to customers, but under Local Authority contracts, the Department for Transport or Regulators. Some data is also shared to run interoperable services for more than one bus company.
  • For your safety and security.
  • For fraud and crime prevention.
  • To enhance your experience of our website, as described in our cookie policy.
  • To run competitions

Sharing or disclosure of your information

We will only share or disclose your information as set out in this Policy or in accordance with Data Protection Law and will obtain your consent where we are required to do so. We will only use third parties to process information where we are satisfied that they comply with these standards and can keep your data secure. We may share or disclose information for the following reasons:

  • We use data processors to provide or assist with some of our services. Where we do so, they must agree to strict contractual terms and to keep your data secure
  • To operate interoperable services - this includes use of some shared systems and processors
  • To respond to your complaints or administer requests you have made, either to us or another regulatory body, ADR or appeals service, or local authorities and contract partners
  • To process payment card transactions
  • To comply with requests from the police or other law enforcement agencies for the purposes of crime prevention or detection. These are dealt with on a case-by-case basis
  • To comply with other legal obligations for example, relating to crime and taxation purposes or regulatory activity
  • To protect our legitimate business interests, for example, for fraud prevention or revenue protection
  • If you have agreed to receive information for competition, promotion, survey or research purposes, we may share your contact details with a limited number of parties, but only for the reasons you have agreed to in the terms and conditions of the purpose.

We have a policy in place for one-off sharing of data, such as a request from an insurance company.

You can find out more below about the information we collect and how we use, share or disclose it.

Types of Information we collect


  • Our CCTV is used to capture, record and monitor sound and images of what takes place at our bus depots and on the inside and outside of our buses in real time.
  • Depending on the type of camera, images are recorded on video tape (analogue) or as digital information. Cameras can be fixed or set to scan an area. In some circumstances, they can be operated remotely by controllers.
  • We operate CCTV for the following purposes:
    • Health and safety of employees, passengers and other members of the public; Crowd management; and prevention and detection of crime and anti-social behaviour
    • Improve the customer service we provide
  • We operate cameras at the depots we manage and on most of the buses that we run.
  • On-bus CCTV footage is generally held for a maximum of 31 days from the time of recording. The CCTV footage on buses is recorded over on a continual basis and therefore footage is retained for an average of 7-21 days before it is overwritten.
  • You can request copies of images or footage of yourself by making a subject access request.
  • At our discretion, we may disclose personal data in response to valid requests from the police and other statutory law enforcement agencies.
    • Before we authorise any disclosure, the police have to demonstrate that the personal data is necessary to assist them in the prevention or detection of a specific crime, or in the apprehension or prosecution of an offender.
    • Requests from the police are dealt with on a case-by-case basis to ensure that any such disclosure is lawful in accordance with the Data Protection Law.
  • We may also disclose personal data to third parties, if required to by law or it is necessary for a legitimate purpose such as defending or bringing legal action. Where we operate specific school, services subsidised by schools or local government, we share CCTV with the relevant school for the health and safety of students and our employees as well as prevention and management of anti-social behaviour. Data Protection Law allows us to do this where the request is supported by:
    • evidence of the relevant legislation; or
    • a court order
    • Satisfactory evidence and assurances of the legitimate interest.
      • Legitimate interest would include requests such as defending or making a legal claim, such as to insurers following a vehicle collision. When we are not required to provide CCTV, we will take into account the circumstances and any potential harm to individuals, we may also charge an administration fee and seek indemnity for any use beyond which it is requested.
  • We operate our CCTV systems in compliance with the CCTV Code of Practice issued by the Information Commissioner’s Office in 2014. The Code describes best practice standards which should be followed by organisations operating devices which view or record images of individuals. It also covers other information derived from those images that relates to individuals.

Website visits and purchases

Before providing us with your details, please read the following important information regarding:

  • Collection of visitor information;
  • Hyperlinks;
  • Cookies

Collection of visitor information

  • We will only use the information that we collect about you lawfully, in accordance with the Data Protection Law.
  • The details you provide about yourself and any other information which identifies you (‘Personal Information’) is held by on this website (the "Site") for operational purposes, for example member registration or processing payments. We may also use your Personal Information to personalise your experience on the Site by informing you of new products or services that we may think are of interest to you.
  • Northstar Constellation Limited gathers general information about users, for example, what services users access the most and which areas of the site are most frequently visited. Such data is used in the aggregate to help us to understand how the site and apps are used. We gather this information so that we can continue to improve and develop our services to benefit of our users. We may make this aggregated information available to users of the site and also to auditors. These statistics are anonymous.
  • When you register with set up a travel alert, enter a competition, or buy a ticket, we ask for personal information such as your name, contact details, and other details. Once you register with and accept our Terms & Conditions, you are not anonymous to us. We may use information that you provide to alert you to our own products and services. We may contact you regarding site changes or changes to the products or services that you use.
  • If you buy a ticket online with, we will record your personal details and send you a confirmation email. Your personal data will be used principally to communicate with you with reference to your request.
  • You may opt-in to receive newsletters, exclusive discounts, special offers and other marketing emails from. You may unsubscribe at any time by logging in to your account and updating your preferences. Please note changes to your subscription preferences can take up to 14 days to take effect.


  • We may provide hyperlinks from the Site to websites of third parties. No liability is accepted for the contents of any site operated by a third party which may be accessed via links from the Site. These links are provided for your convenience only and do not imply that or recommends the content of such sites. We encourage our users to be aware when they leave our site to read the privacy statements of each and every website that collects personally identifiable information. This Privacy Policy applies solely to information collected by Northstar.


  • A cookie is a small piece of information that is sent to your browser when you access a website. Cookies contain information about your visits to that website and the purpose of cookies is to enable our websites to remember you, and your browsing habits, when you visit it again in the future.
  • With most Internet browsers you can configure your browser so that it refuses new cookies, prompts you to accept cookies or disables cookies altogether. Exactly how this is done is dependent on the browser you use. To find out more about the cookies we use please visit our cookie policy.
  • Access to our database containing personal information on registered users of the site is restricted. In order to increase security we ask you to input a password when you register as a user of the site. Please keep this password secret. In addition, we encrypt your financial information using SSL (Secure Sockets Layer) technology so that no one else can access your credit card details as they travel through the Internet. SSL is certified by Verisign and is recognised as a secure way to pay on-line. As you may be aware, no data transmission over the Internet can be entirely secure. As a result, while we will always use reasonable endeavours to protect the personal information you provide to us, we cannot guarantee the security of your information and the use of our facilities (e.g. e-mail) is at your own risk. If you have any questions about paying for your ticket through the Site, please contact Customer Relations.

Your Rights

Object to Direct Marketing

  • To prevent marketing to you, you have the right to ask us not to process your personal information for marketing purposes. We will usually inform you before collecting your information if we intend to use or disclose it for such purposes. If you do not want us to use your information for marketing purposes either:
  • Indicate this by NOT ticking the box to be sent marketing emails (or offers)
  • If you have an account with us, by logging in and changing your contact preferences;
  • Click the unsubscribe link on direct marketing emails or
  • Or contact us
  • It is possible that you may receive a pre-scheduled communication whilst your request is being processed as this can take several days.
  • If you have any other objections to how we are using your personal data please contact our data protection manager.

Ask for a copy of your personal data

  • You are entitled to request a copy of the personal information we hold about you - please contact Customer Services.
  • We may need to ask for some further information, such as checking who you are. Our Customer Services team and email you a form, which will help us deal with your request more efficiently.
  • Please let us know if you want to receive the information electronically.
  • We aim to get the information to you without undue delay and within 30 days. If we have any trouble with this timeframe, we will let you know within 30 days and explain what the problem is. Sometimes we may hold information that we don’t have to provide, for example it would prejudice a police investigation or contains someone else’s personal data.
  • In most cases we provide the copy of your data to you for free. We have set out some information about when it might not be free below.


  • If you believe the information we hold about you is inaccurate or incomplete, you can contact us and ask us to correct it. You may also request any data processing we are carrying out on your data is halted whilst a request for rectification or objection or a dispute over the lawfulness of processing is being considered.
  • We will provide a response confirming the action we have taken or disagree with taking within 30 days, or provide a response within 30 days if the matter is complex and a further time is needed.


  • This is also known as the “Right to be forgotten”, you can request deletion or removal of personal information in some circumstances, such as where there is no compelling reason for its continued processing.
  • We will provide a response to you without undue delay and within 30 days, confirming whether/what personal data we have deleted and/or explaining why we don’t agree that some data does not need to be deleted.

Withdrawal of Consent

  • If we relied on consent as the ground for processing your personal data, you can withdraw this consent at any time. It does not affect the processing carried out beforehand. You can withdraw consent by contacting Customer Services or our Data Protection Manager. Where you have consented to receive direct marketing communications, you can withdraw your agreement at any time, as above or where available updating your preference centre or clicking on the appropriate link in the communication.
  • We will comply with your request without undue delay and within 30 days.


  • You also have a right to request that no further processing takes place in relation to some grounds of processing, such as for direct marketing.
  • We will respond to your request without undue delay and within 30 days, confirming the action we will or won’t take.


  • Where you have provided us with personal data and the reasons we are processing it are based on consent or our contract with you, and the processing is automated, you have a right to ask for that information be provided to you or another data controller in a structured, commonly used and machine-readable format. The right may be restricted if it is not practical for us to provide the information in this way or it adversely the rights of others.
  • If we are able to provide your personal data in this way, we will do so in 30 days or we will let you know within 30 days if we require more time or there are any issues with carrying out the request.

Information about Profiling and Automated Decision Making

  • We target some of our marketing and service communications, so that they are more relevant to you, based on the type of ticket(s) you bought, your location /travel destinations, we will try and make the communications are compatible with the device you are using.

How we deal with rights requests

  • We will try to deal with your request without undue delay and at least within 30 days. In exceptional circumstances, we may need to extend the time to respond fully, if the request is particularly complex or there are multiple requests. But we will let you know within 30 days.
  • We are not able to charge you a fee for dealing with rights requests unless they are manifestly unfounded or excessive or in circumstances where copies have been provided previously. We would always let you know if we thought this was the case, so that you can decide about what you wanted to do next.
  • There are various limitations and exemptions in relation to the exercise of rights in Data Protection Law - for example if it would affect another’s rights and freedoms or if we need to retain the information to make or defend a legal claim. We intend only to rely on limitations and exemptions where it is fair to do so and always bearing in mind that it is your personal data.


  • If we don’t respond to within 30 days of your request or you are not happy with our response you can lodge a complaint with the Information Commissioner Office or issue legal proceedings against us.
  • We also have a complaints policy. If you are not happy with the way in which we deal with your data or have dealt with a rights request, then please us know. Our Data Protection Manager is the first point of contact for dealing with Rights Requests and complaints and they are assisted by Customer Relations.
  • If you are not satisfied with the response you can complain to the ICO.

How long we keep your personal data for

  • We generally retain personal data for around 6 months after the legal limitation periods in which claims can be brought or industry recommended periods. We would also retain information if we are under a legal or regulatory requirement to do so.
  • Identifiable data is kept for around 3 years for marketing.

Changes to this Privacy Policy

  • We may occasionally update this statement.